Fyrish Ventures AB

A steady partner for ambitious businesses

We help software companies navigate complexity, sharpen focus, and accelerate growth.

We support founders, investors, and leadership teams with clarity, strategy, and execution to unlock sustainable growth.

What we do

Product Due Diligence


Evaluate product portfolios through strategic, commercial, and technical lenses to identify strengths, risks, and opportunities. Assess how product strategy aligns with business goals, market position, and technology maturity. The outcome provides investors and leadership teams with clear insights to support decisions before investments, mergers, or major pivots.

M&A Support


Guide acquisitions, divestments, and integrations where product and technology drive value creation. Evaluate the product fit within the broader portfolio, support integration planning, and ensure knowledge transfer between teams. The focus is to secure continuity, maintain customer trust, and realise synergies that support the investment thesis.

Product Strategy


Align vision, execution, and metrics to accelerate growth, improve quality, and increase customer impact. Define the right product direction, operating model, and roadmap to support both immediate goals and long-term ambitions. Work includes clarifying market focus, strengthening value propositions, and ensuring strategy translates effectively into action.

Leadership Transition & Coaching


Support product leaders and teams through organisational change to strengthen capability and continuity. Provide interim leadership or tailored coaching to help teams navigate uncertainty, build confidence, and improve alignment. Emphasis is placed on clarity of roles, effective communication, and maintaining momentum during transitions.

Client Testimonials

Simon gave us the clarity and oversight we had been missing. That visibility allowed us to finally move from conversations to meaningful progress. It changed how we led and how we made decisions.


Therese Ahlström Brodowski

Scania Ventures & New Business

We were juggling strategic partnerships, product development, and operational complexity. Simon brought a rare combination of system thinking and hands-on execution.


David Almström

Northvolt

During a high-stakes negotiation, Simon played a key role in aligning our product vision with partner expectations. He helped us close one of our largest deals, balancing long-term value with tactical delivery.


Tee Pruitt

Doconomy

The biggest impression I have of Simon is that when he takes on a problem, it gets solved. He helped us overcome several obstacles that held us back.



Ron Stolero

Zettle by PayPal

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About Fyrish Ventures

Fyrish Ventures is a boutique advisory firm founded by Simon Almström. With two decades of experience across fintech, AI, telecom, sustainability, and manufacturing, we bring clarity and execution to ambitious teams.


We exist to support ventures that matter and build something lasting that future generations can take pride in.

Ready to sharpen your focus and scale your impact?


Let us explore how we can work together.